5 Tips for Real Estate Agents on How to Stay Productive during Community Quarantine
The COVID-19 global pandemic has changed the way we live. With the implementation of enhanced community quarantine in many cities here in the Philippines, we are encouraged to stay at home in efforts to flatten the curve. The pandemic also had drastic effects in our economy, with closing off of many businesses, loss or reduction in income and job securities. However, despite these challenges, the Philippine real estate industry remains optimistic. This means that real estate agents may be experiencing sales setbacks right now, but like everything else, this too shall pass. In the meantime, here are some things real estate professionals can do to stay productive.
1. Share useful information.
Your clients, like everyone else, need pertinent information about the pandemic, especially if it is interfering in the home-buying process. You can use your social media accounts to keep your clients up-to-date on the impact of coronavirus on the real estate industry. You can also post about the best practices to follow community quarantine guidelines, stay healthy, and keep mental health in check. Share local news and updates about COVID-19. Make sure you are sharing content from credible and reliable sources.
2. Be a responsive resource.
As much as possible, keep your lines of communication open and prepare yourself for any questions that may come your way. Carefully read messages (emails, messages, comments, etc.) and respond in a timely manner. Consider recording a Facebook Live or Instagram Live video to connect with your audience and answer industry-related questions in real-time.
3. Provide virtual tours and open houses.
With the government’s community quarantine and social distancing directive, site tours and open houses are canceled. That doesn’t mean you can’t provide virtual tours for potential buyers. Edit your videos and post these alongside your listings and share across all of your social media accounts. As most people use the internet for their home search, offering any additional information in a visual and interactive way can help your clients.
4. Consider automated solutions.
The current enhanced community quarantine across the country is pushing the real estate sector to accelerate the digitalization of operations. Now is the best time to think about technological solutions. If you haven’t yet, figure out how you can automate your posts on social media and possibly provide interactive solutions via Facebook Messenger. Use this time to set-up social media tools to let you focus on the needs of your clients in the future.
5. Advance your knowledge through online learning sites.
Minimal social interactions during this time free up more time we spend at home. Instead of staying glued to the news all the time, which can be stressful and anxiety-inducing, channel your energy to self-improvement. Set some time in your schedule to learn something new. There are many online courses available that can help you advance your skills, whether in marketing, entrepreneurship, or the real estate industry in general.
Though COVID-19 has created challenges for businesses throughout the world, the pandemic hasn’t taken away our resilience and ability to adapt. Let’s use this time wisely.