Performance, Coaching, Growth: Filipinohomes Gensan Unit Managers Meet July 16

GENERAL SANTOS CITY – Filipinohomes unit managers in General Santos City gathered on July 16, 2026, to map out their road to the National Convention 2026. The strategy session focused squarely on the NatCon qualifiers, turning data into motivation for the months ahead.

A Shared Goal: Earning a Spot at NatCon

The meeting room crackled with focused energy as performance metrics were dissected. Every sales volume, client satisfaction score, and recruitment number came under review. Unit managers left the session with a clear picture of which agents are closest to securing their convention slot.

The NatCon qualification threshold is a powerful driving force across the entire sales force. It transforms ordinary targets into deeply personal missions for the agents chasing them. Past editions have proven that the carrot of recognition, awards, and leadership‑building sessions at the convention fuels exceptional performance.

Coaching Plans That Close the Gap

For agents teetering on the edge of qualification, the meeting produced concrete coaching roadmaps. Managers shared successful mentorship techniques, swapping stories of what turned a struggling agent into a top performer. The focus shifted from mere evaluation to hands‑on support, ensuring no one is left behind as the qualification window narrows.

Unit managers were tasked with intensive weekly check‑ins and targeted skill‑building sessions. The goal is to replicate success stories across the entire Gensan team, creating a rising tide that lifts all boats. The detailed coaching plans injected a sense of urgency and optimism into the gathering.

Anchored by a Local Economy in Overdrive

The team’s ambitions are grounded in General Santos City’s powerful economic tailwinds. The city posted a 6.8 percent GDP growth, and business permit renewal revenues surged to ₱376 million, a 15.3 percent jump. Major residential projects like PHirst Park Homes Gen San and the Expanded 4PH Program are flooding the market with opportunities.

Infrastructure catalysts are also reshaping the investment landscape. A $1.2 billion AI‑powered air cargo hub has been proposed for the local airport, while the public market undergoes a ₱2.33‑billion modernization. These developments create new buyer profiles, from first‑time homeowners to returning OFWs, whom the network’s agents are now equipped to serve.

Building on a Year of Strategic Momentum

The July 16 meeting capped a series of high‑impact events in Gensan. The office held multiple contract signings throughout April, followed by a strategic visit from founder and CEO Anthony Leuterio, who personally conducted a new agents orientation. These touchpoints have forged a cohesive, motivated team culture.

More recently, agents completed a product knowledge seminar on Sta. Lucia Land projects, broadening their portfolio expertise. Across the network, similar strategy sessions in Cagayan de Oro and Luzon have created a unified push toward the national convention. Gensan’s leaders are now fully aligned with the broader network rhythm.

A Network United by Ambition

The strategy huddle reinforced that NatCon is more than an event; it is the culmination of a year of grit, learning, and client success. Unit managers departed with detailed plans, renewed energy, and a collective promise to maximize the remaining months. The meeting’s impact will be measured not in spreadsheets but in the number of Gensan agents who take the stage in front of the entire network, recognized for their outstanding achievements.