6 Lead Generation Tips and Tricks for New Real Estate Agents
New agent? Here are six simple lead generation tips that can help you get unlimited leads.
Have you ever thought, “What if I don’t have the right market to sell properties? What if I ran out of people to talk to? Would I still be able to get sales?”
To tell you honestly, it’s not easy to make marketing work in real estate now, as most agents follow the same online strategy that makes it harder for new agents to stand out.
But don’t let this discourage you. In fact, there are ways you can do to generate quality leads by simply using social media. Even if you’re just new in the industry and you don’t have a strong community following or a network of strategic partners, these simple lead generation tips can help you flood your inbox with inquiries.
Related: 4 Effective Ways To Sell Your Property Listing: Tips For Real Estate Agents
6 Simple Ways To Do Real Estate Lead Generation
Tip #1 Create a Professional Facebook Account
As a new agent, you need to go where people spend so much of their time online and on social media. And according to Statista, Facebook is the most popular social media platform in the Philippines where most Filipinos spent nearly four hours online.
Your Facebook profile (in the world of business) is already considered as your online business card. Have you noticed that before people accept you as a friend, a lot of them scroll through your profile before deciding to accept your friend request? So make sure your online business card looks neat and professional.
Facebook Profile Essentials
Profile Picture: Must be on high-quality with a clean background.
Cover Photo: Must leave an impression (e.g. Corporation name). Remember that this is the biggest portion that people will see first.
Bio: 2-3 statements that define you
- Examples:
- Licensed Real Estate Agent
- Business Coach
- Entrepreneur
- Online Marketer
- etc.
Tip #2 Learn to Qualify, Add and Compliment
An effective formula that online marketers have been using now is the “qualify-add-compliment.” But actually, the rule is pretty simple. The first step is to qualify them as a lead based on the niche you are looking for. Second is to add them as your friend on your Facebook account. And lastly is to compliment leads so you can start a conversation. But make sure to compliment them once they add you back (not before they accept your friend request). Basically, think of it like virtual farming, where the ultimate goal is to build your name recognition as well as help you capture potential property buyer and seller leads.
Tip: It is always a great idea to start off with a compliment so you can say something like:
“Hey ______! Glad to finally connect. Just touching base with fellow property enthusiasts in this account. Awesome profile btw!”
If they are responsive, take the initiative to reach out and spark a conversation. But if not, that’s fine since you will want to exert your energy conversing only to those people who are positive and responsive. Just be friendly and remember that your purpose is to genuinely connect with these people.
Tip #3 Join Facebook Groups
Now you may wonder where do these leads come from? To tell you the truth, online places like Facebook groups are the best networks where you can always find leads and never run out of people to talk to. So what you have to do is look for real estate niche-specific Facebook groups and go through as many members as possible. Reason is you won’t waste your time on groups with the least number of people because most likely they’re inactive.
Tip #4 Add your property list on Marketplaces
One amazing feature of Facebook you can take advantage with is the marketplace. This page is specifically meant for you to put up listings. You can directly post about your property and get interested leads right into your inbox. Furthermore, if you happen to live in metro cities like Manila, Cebu, Davao or Cagayan de Oro, you must have come across numerous groups like “Properties for Sale in Cagayan de Oro”. These are also meant to advertise properties located in the area that are up for rent or lease. So feel free to join these local marketplaces and post your property.
Tip #5 Explore real estate events and tradeshows
There are a number of virtual real estate events and tradeshows in the country happening almost every month. You can attend these online events as it is a wonderful place to get quality leads and increase your list. And amazingly, you can even choose to exhibit your property listings at these events to attract potential buyers.
Tip #6 Utilize Paid Advertising
Last option would be using paid ads. The benefit of content boosting or ads is to streamline your lead acquisition process. Using social media ads (Facebook for example) can help you reach quality leads based on their interests, behaviors and demographics. In addition, you can geotarget people based on their location which helps you when you want to focus on the area you’re farming.
