Filipino Homes CEO Anthony Leuterio shares about “Marketing in the New Normal” on SHDA Kapihan

Filipino Homes founder and CEO Anthony Leuterio presented during SHDA Kapihan via Zoom Meeting on Sales and Marketing in the New Normal: Pivoting onto Digital Platforms last September 30, 2020.

Leuterio shared about the trends in the real estate industry as we move towards the new normal. He talked about how Filipino Homes utilizes technology and innovation to be digitally ready.

Mr. Ken Stern of Lamudi Philippines was also a speaker for the event. Also present were the reactors, Mr. Franco Soberano of Cebu Land Masters and Mr. Cesar Wee of Wee Community Developers Inc. The kapihan session was hosted by Mr. Rene “RJ” Ledesma Jr.

In case you missed this SHDA Kapihan session, you can watch it here:

About Subdivision and Housing Developers Association

With over 160 members from chapters in Luzon, Visayas, and Mindanao, the Subdivision and Housing Developers Association (SHDA) is the major and leading organization of housing developers in the Philippines. SHDA is at the forefront in promoting and safeguarding the interests of its members through continued coordination and linkages with government agencies and allied professionals.

Among its most significant contributions to the industry are the group’s efforts in amending Sec. 20 of Republic Act No. 7279, deemed a game changer in addressing urban homelessness as it introduced a new category, which is socialized condominiums. The amended Sec. 20 introduced incentives “to encourage greater private sector participation in socialized housing and further reduce the cost of housing units for the benefit of the underprivileged and homeless.”