Filipinohomes Agents Dive into PHINMA’s Projects and Saludad Township at Bacolod Seminar

BACOLOD CITY – Filipinohomes Bacolod agents gathered at the network’s office on July 29, 2026, for a product knowledge seminar on PHINMA Properties’ Saludad township. The training equipped agents with the expertise to market Bacolod’s first homegrown master‑planned community as it transitions from concept to active address.

A Township Born from Local Roots

Saludad is PHINMA Properties’ first township outside Metro Manila, co‑created with Bacolod‑based JEPP Real Estate Co. The 21‑hectare development along the Bacolod‑Silay Airport Access Road is master‑planned by award‑winning architect Royal Pineda. The ₱12‑billion project integrates residential, commercial, hospitality, and educational spaces into a single, walkable urban community.

The seminar walked agents through the township’s three residential pillars. Maayo Terraces offers 2,922 condominium units across 11 mid‑rise buildings, with studio, one‑bedroom, and loft layouts ranging from 28 to 49 square meters. Likha Estates provides lot‑only options with 227 parcels sized between 200 and 380 square meters. Twenty‑two commercial lots, priced from ₱74 million to ₱179 million, round out the investment opportunities.

Milestones That Build Buyer Confidence

Agents reviewed recent construction progress to strengthen their sales pitches. On May 8, 2026, PHINMA broke ground on Dahlia Tower, the first residential building within Maayo Terraces, a 128‑unit structure spread across six floors. Bella Tower, with 176 units on eight floors, will follow, signaling a steady pipeline of inventory for the years ahead.

The township’s hospitality component is also taking shape. PHINMA Hospitality recently broke ground on TRYP by Wyndham Bacolod, a lifestyle hotel that will serve both business travelers and tourists. The hotel is expected to anchor Saludad as a regional hub, drawing visitors and creating a built‑in demand for nearby residential units.

Bacolod’s North District on the Rise

The seminar framed Saludad within the rapid transformation of Bacolod’s North District. Improved road networks and the airport access route have made the area a magnet for developers and homebuyers. With land development expected to be 50 percent complete by end‑2026 and new residential towers launching annually, the district is emerging as the city’s next business corridor.

Agents learned to position the township’s location as a key advantage. Proximity to the airport, schools, and commercial centers appeals to professionals, families, and investors seeking both convenience and long‑term appreciation. The North District narrative provides a compelling backdrop for every client conversation.

Empowering Agents for Township Sales

The July 29 seminar is part of Filipinohomes’ commitment to continuous agent development. Armed with detailed knowledge of Saludad’s masterplan, pricing, and construction milestones, the Bacolod team can now confidently guide buyers toward one of the city’s most ambitious projects. As the network pushes toward 150 branches nationwide, events like this ensure its agents remain ahead of the market.