Over 100 Aspiring Agents Pack Filipinohomes Orientation in Roxas City

ROXAS CITY, Capiz – Filipinohomes, the country’s largest real estate network, welcomed over 100 aspiring real estate professionals at a New Agents Orientation on July 26, 2026. The event marked a significant step in the network’s push into Western Visayas, bringing career opportunities directly to the Seafood Capital of the Philippines.

A Gateway to a Real Estate Career

The orientation was designed for individuals with zero industry experience, offering a clear path from complete beginner to earning a first commission. Trainers guided participants through prospecting techniques that turn everyday conversations into potential leads. The session demystified the sales process, showing that a real estate career is accessible to anyone with drive and determination.

Digital marketing strategies formed a core part of the curriculum, with agents learning to use social media to attract buyers. They practiced handling client objections and navigating the network’s national multi‑listing platform. Compliance with Department of Human Settlements and Urban Development regulations was also emphasized, ensuring every new agent starts with a strong ethical foundation.

Hands‑On Training for Immediate Impact

The orientation went beyond theory, giving participants practical exercises they could apply the very next day. Recruits practiced running property searches on the live listing system, mapping out their first 30 days in business. The interactive format allowed them to engage directly with trainers and leave with a concrete action plan.

Trainers also highlighted the mentorship framework that pairs each beginner with an experienced team leader. This support system accelerates learning and builds confidence during the critical early months. The message was clear: no one builds a real estate career alone at Filipinohomes.

Roxas City’s Rising Market Provides Fertile Ground

The timing of the orientation aligns with Roxas City’s growing real estate momentum. The city’s short‑term rental market now counts 128 active listings, with supply up over 45 percent compared to the previous year. Occupancy has also risen by 30 percent, reflecting a robust demand for residential and investment properties in the capital of Capiz.

Major developments are reshaping the local landscape. Pueblo de Panay, a 670‑hectare master‑planned township in Barangay Lawa‑an, continues to expand with residential, commercial, and recreational spaces. Other projects like Camella Capiz, Villa De San Lorenzo Ruiz Phase 3, and Verdant Meadows Phase II offer diverse options for first‑time homebuyers and investors alike.

A Growing Network Expands Across the Region

The Roxas City orientation is part of Filipinohomes’ aggressive push toward 150 branches nationwide. Earlier in July, the network held similar training sessions in Bacolod, Bohol, Davao, Pampanga, and Iloilo. Each event builds a pipeline of motivated agents ready to serve emerging property markets.

The network’s commitment to accessible training ensures that even far‑flung areas benefit from professional development. By bringing orientation programs directly to cities like Roxas, Filipinohomes democratizes entry into the real estate profession. The new agents who completed the session are now poised to capture opportunities in one of Western Visayas’ most promising markets.