Filipinohomes Bacolod Grows with New Agents Orientation by Team LR Direct

BACOLOD CITY — Filipinohomes reinforced its growing Bacolod operations on September 28, 2026, as Team LR Direct held a New Agents Orientation at the network's local office. The session welcomed a fresh batch of aspiring professionals, equipping them with foundational skills to launch careers in one of the Visayas' most dynamic property markets.

Building a Strong Foundation for Recruits

The orientation covered prospecting techniques, digital marketing strategies, client handling, and compliance with Department of Human Settlements and Urban Development regulations. Participants learned how to access Filipinohomes' national property database and leverage its multi-listing platform to serve buyers and investors effectively.

Trainers emphasized practical, actionable skills over theory. New recruits practiced handling buyer objections, running property searches on the live platform, and mapping out their first 30 days as agents. The interactive format allowed direct engagement with trainers, ensuring each participant left with clarity on their next steps.

A structured onboarding process anchors the training, beginning with a Facebook Ads campaign and progressing through an initial interview, a New Agents Group Chat, and webinar schedule confirmation. Trainers stressed that every recruit should feel welcomed, guided, and confident from first inquiry to active membership.

Bacolod's Booming Market Backdrop

The orientation unfolded against sustained growth in Bacolod's real estate landscape. According to Colliers Philippines, the city's condominium take-up rate stands at 90 percent, while the horizontal market is even stronger, with house-and-lot projects exceeding that figure.

Major developers continue advancing multi-billion-peso projects across Negros Occidental. PHINMA Properties is developing Saludad, a 21-hectare township in Bacolod's North District, featuring Maayo Terraces, Likha Estates, and the TRYP by Wyndham Bacolod hotel. Megaworld is investing in The Sugartown, a 97-hectare township along the Bacolod-Silay Airport Road.

SMDC is preparing to turn over approximately 1,100 units at Smile Residences within SM City Bacolod. The city's economy grew by 4.9 percent in 2025, with business permit renewal revenues reaching ₱376 million in early 2026. These indicators signal abundant opportunities for trained professionals.

Recent Filipinohomes Activities in Bacolod

The September 28 orientation follows a busy month of activities. On September 19, the network hosted an exclusive open house at PHirst Park Homes Bacolod, showcasing the 16.3-hectare community in Barangay Estefania. Founder and CEO Anthony Leuterio also conducted a site visit at WeeComm's Kalea Estates.

On September 11, Team Red Diamond held a Team Update and Training session, sharpening product knowledge and sales strategies. On August 27, a New Agents Webinar drew nearly 30 aspiring professionals. Subsequent product knowledge seminars featured Megaworld's Sugartown, Suntrust's Fountain Grove, and PHINMA's Saludad township.

Earlier in July, Team LR Direct held a similar orientation featuring the "8 Reasons Why You Need Filipinohomes Business" presentation, covering income potential, travel opportunities, and personal development. These consistent efforts build a strong pipeline of motivated agents.

Empowering the Next Generation

Newly oriented agents will be assigned to team leaders for mentorship and will undergo further training, including product knowledge seminars and digital marketing workshops. The orientation provided a clear roadmap to earning a first six-figure commission, giving recruits a tangible goal.

As Filipinohomes pushes toward 150 branches nationwide and prepares for the National Real Estate Convention 2026 on October 18-19 at Jpark Island Resort in Mactan, Cebu, events like this ensure a steady pipeline of trained agents ready to serve Bacolod's growing market.