Updated Jun 27, 2026

Filipinohomes Dumaguete oriented new agents on June 27, equipping them with sales skills and network support to thrive in a booming property market.
DUMAGUETE CITY – Filipinohomes welcomed a fresh wave of aspiring real estate professionals at its Dumaguete office on June 27, 2026, offering a New Agents Orientation that transformed beginners into confident recruits. The session gave each participant a clear path to earning their first commission.
A Morning of First Steps
The orientation was designed for individuals with zero prior experience in the industry. Trainers guided participants through the basics of prospecting, showing them how to spot opportunities in everyday conversations. They also practiced handling client objections, turning hesitant inquiries into promising leads.
Digital marketing skills took center stage as the recruits learned how to use social media to attract buyers. Trainers demonstrated simple yet effective techniques to create engaging posts that generate appointments. Each attendee left the session with a practical roadmap toward a six‑figure income, making the dream of a real estate career feel within reach.
Participants were introduced to Filipinohomes’ national multi‑listing platform, which gives even the newest agent access to thousands of properties across the country. They also learned about the accreditation process with the Department of Human Settlements and Urban Development, ensuring their practice is ethical and compliant. The network’s mentorship program promises to pair each recruit with an experienced unit manager for hands‑on coaching.
The orientation is part of Filipinohomes’ aggressive expansion in Negros Oriental. As the network pushes toward 150 offices nationwide, Dumaguete has become a critical hub for growth. The steady stream of new agents ensures that the office can meet the rising demand from buyers and investors who are discovering the city’s potential.
Dumaguete’s real estate market is gaining momentum from major infrastructure and tourism projects. The national government has allocated ₱2.5 billion for a new airport in Bacong, a project that will significantly boost connectivity and property values. A planned Korean retirement community is set to add over 1,000 housing units, drawing retirees and medical tourists to the area.
Tourism arrivals are climbing steadily, with the province targeting one million visitors in 2026. Water system upgrades by Metro Pacific Water are also underway, ensuring that the city’s infrastructure keeps pace with its expanding population. For new agents, these developments translate into a steady pipeline of buyers and tenants looking for homes.
Beyond the orientation, each agent will undergo Filipinohomes’ mandatory starter kit training and begin field mentoring immediately. They will gain access to the network’s property database and partnerships with developers active in the region, such as PhilSouth Properties. The support system is designed to shorten the learning curve and get agents productive fast.
With the city’s property market heating up and the network’s full resources behind them, the new batch of agents is stepping into one of the Visayas’ most promising markets. Their first client may be just around the corner.




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