Filipinohomes Unit Manager's Meeting Aligns with CLI for H2 Pahugyaw Sales Push

DAVAO CITY – Filipinohomes unit managers gathered at the network’s Davao office on July 13, 2026, to map out second‑half sales strategies with Cebu Landmasters Inc. (CLI). The session aligned the local sales force with CLI’s H2 Pahugyaw campaign, aiming to sustain Davao’s robust property momentum.

A Unified Strategy for the Second Half

The meeting brought together team leaders and CLI representatives for a focused morning session. They reviewed the developer’s expanding Davao portfolio, setting fresh targets for the remaining months of the year. Every manager left with a clear roadmap for turning leads into reservations.

The H2 Pahugyaw campaign, named after the Visayan word for celebration, is designed to maintain CLI’s strong sales rhythm. Participants examined updated sales materials and discussed how to present the Pag‑IBIG subsidized 3‑percent interest rate effectively. The collaborative tone energized the entire branch.

CLI’s Davao Projects Gain Strong Traction

Velmiro Heights Davao, an 11.52‑hectare development in Barangay Magtuod, sold out in just two days, generating ₱2.7 billion in sales. The project’s single‑detached and single‑attached homes resonated strongly with buyers.

Meanwhile, the Davao Global Township continues to expand its retail footprint. The Retail Pads and Pavilion opened in March 2026, bringing in popular dining and lifestyle brands along Gen. MacArthur Highway. The East Village, the township’s first residential phase, is on track to deliver over 2,000 units by the third quarter.

These milestones provide Filipinohomes agents with compelling stories to share with prospective buyers. Selling a CLI home in Davao now means offering a stake in a rapidly maturing mixed‑use community. The sales force can confidently present these projects as lifestyle investments with proven market demand.

Davao’s Market Strength Fuels Optimism

Davao City’s property fundamentals continue to lead outside Metro Manila. The condominium take‑up rate stands at 90 percent, while house‑and‑lot absorption in Davao del Sur reaches an impressive 94 percent. These numbers signal sustained appetite from end‑users and investors alike.

Filipinohomes has capitalized on this momentum by expanding its local operations. The network recently opened its 144th office in Davao City and conducted branding and professional development seminars for agents. The July 13 CLI alignment adds a strategic layer to these continuous capability‑building efforts.

Unit managers left the meeting equipped with precise second‑half targets and a deeper understanding of CLI’s project pipeline. With Velmiro Heights sold out and the Davao Global Township advancing, the team is positioned to capture demand from first‑time buyers, upgrading families, and overseas Filipino workers.