HomesPH Media Team Gains Vlogging Confidence in Hands-On Cebu Workshop with Rico Lucena

CEBU CITY – The Homes.ph media team gathered at the Filipinohomes Cebu office on July 31, 2026, ready to trade hesitation for confidence behind the camera. A five‑hour workshop led by seasoned broadcaster Rico Lucena turned a regular training day into a creative breakthrough, empowering content creators to tell better stories through video.

A Masterclass in Storytelling

Lucena brought decades of broadcast experience into the room, breaking down the art of vlogging into simple, actionable steps. He taught participants how to frame a shot that feels natural, how to use natural and artificial light to their advantage, and how to capture clear audio without expensive gear. Every lesson was designed to be immediately useful in the field.

Beyond the technical aspects, the workshop dug into what keeps viewers watching. Participants learned how to structure a vlog with an attention‑grabbing opening, a compelling middle, and a clear call‑to‑action at the end. Lucena emphasized that the most successful content creators are not those with the fanciest equipment but those who connect authentically with their audience.

Hands‑On Practice, Real‑Time Feedback

The session was far from a passive lecture. Participants took turns behind the camera, practicing their newly learned skills on the spot. They filmed short segments, reviewed the footage together, and received honest, constructive feedback from Lucena and their peers. This practical approach helped shake off nerves and build real confidence.

The team also explored how to engage with viewers once the content goes live. Lucena shared strategies for responding to comments, building a loyal community, and using audience feedback to shape future content. The conversation underscored that vlogging is a two‑way relationship, not a broadcast, a mindset shift that resonated deeply with the participants.

Leadership Invests in Digital Growth

The workshop concluded with a visit from Filipinohomes founder and CEO Anthony Gerard O. Leuterio and COO May Antonette P. Leuterio. Their presence signaled that the network views media upskilling as a strategic priority. The CEO personally handed Lucena a certificate of appreciation, thanking him for elevating the team’s capabilities in a single afternoon.

Leuterio also hinted at future training sessions, reinforcing a culture of continuous learning within the organization. For the media team, the message was clear their growth matters, and the company is willing to invest time and resources to support it. The certificate presentation capped an energizing day with a tangible sense of purpose.

Building a Multimedia Real Estate Ecosystem

The July 31 workshop builds on earlier initiatives, including a virtual training on July 22 that standardized digital media management across the platform. These back‑to‑back efforts reflect a broader strategy to position Filipinohomes and Homes.ph not merely as a property portal but as a multimedia real estate ecosystem capable of producing engaging, professional content at scale.

For the participants, the training was more than a skill‑building exercise; it was a confidence boost that will ripple through every video they produce. With sharper camera skills and a deeper understanding of audience engagement, the Homes.ph media team is now better equipped to showcase properties, events, and stories that resonate with Filipino homebuyers nationwide.