Filipinohomes Davao Level Up with Alsons Dev Product Knowledge Seminar

DAVAO CITY — Filipinohomes gathered its Davao-based agents on September 23, 2026, for a product knowledge seminar on Alsons Development and Investment Corporation. The session aimed to deepen understanding of one of Mindanao’s most established developers, preparing agents to serve clients across the region’s thriving property market.

A Legacy Developer in Focus

Alsons Dev, the real estate arm of the Alcantara Group, has shaped Davao City’s landscape for over six decades. The seminar opened with an overview of its history and recent recognition as Top 1 Developer in Mindanao at the 2026 BDO Home Loan Developer Awards. Agents learned how the developer’s deep local knowledge informs project planning, from strategic site selection to climate-responsive community design. This foundation equipped participants to articulate the developer’s value proposition with confidence.

The session also highlighted Alsons Dev’s role within the Alcantara Group, a diversified conglomerate celebrating its 70th anniversary. From its founding in 1962, the company has grown into a trusted name in residential, commercial, and mixed-use development. Its portfolio spans Davao City and Sarangani, reflecting a long-term commitment to shaping communities across Southern Mindanao.

Flagship Projects Take Center Stage

Narra Park Residences Avia, the first residential development within the 121-hectare Avia Estate in Alabel, Sarangani, offers Modern Asian-inspired homes with prices starting at ₱4.1 million. The project was named Best Housing Development in Mindanao at the PropertyGuru Philippines Property Awards.

Mahogany South, a 13-hectare master-planned community in Davao City’s Tugbok District, represents Alsons Dev’s third Nurtura-brand project. Launched in March 2025, it offers homes priced from ₱4.3 million to ₱5.6 million in a nature-integrated setting. Northtown Residences 5, the latest enclave within the Northtown township, features 91 lots with a minimum size of 300 square meters and resort-style amenities. CentralHub Davao, a 6.2-hectare warehouse complex, rounds out the portfolio as a joint venture with DoubleDragon Properties.

Why Alsons Dev Matters for Davao

The seminar placed Alsons Dev’s projects within the broader context of Davao City’s robust real estate landscape. The city has emerged as one of the strongest property markets outside Metro Manila, with over 45,000 condominium units expected across the Visayas and Mindanao from 2026 to 2029. The lot-only take-up rate in Davao del Sur has reached 87 percent, reflecting sustained buyer demand.

Alsons Dev’s strategic position—spanning residential, commercial, and industrial developments—gives agents a diverse portfolio to offer clients. From affordable Nurtura communities to exclusive Northtown lots, the developer caters to first-time homeowners, overseas Filipino workers, and investors. This range allows agents to match buyers with properties that suit their budgets and aspirations.

Recent Filipinohomes Momentum in Davao

The September 23 seminar follows a series of development activities Filipinohomes has conducted in Davao. On September 15, the network trained nearly 200 leaders on onboarding new agents via Zoom, led by CEO Anthony Leuterio. On August 28, Team 8 held a New Agents Orientation, welcoming fresh recruits with training on prospecting and digital marketing.

On August 20, Rent.ph brought its Masterclass 2026 to Davao, training agents in dynamic pricing and property management. Earlier in August, Filipinohomes participated in the Kadayawan Expo 2026 at SMX Davao, offering property consultations. These consecutive events reflect the network’s sustained commitment to agent development in one of the country’s most dynamic markets.

Empowering Agents for Alsons Dev Sales

For agents who attended the session, the training provided a competitive edge in marketing Alsons Dev’s projects. With detailed knowledge of unit specifications, pricing, and market drivers, participants are now better equipped to guide buyers toward one of Mindanao’s most trusted developers. The seminar also reinforced Filipinohomes’ commitment to continuous learning.

As Filipinohomes pushes toward its goal of 150 branches nationwide, events like this ensure that its Davao agents remain aligned with key developer partners. The session reflects the network’s recognition that a well-trained sales force is essential to capturing opportunities in the region’s fast-growing property market.