Filipinohomes Team LR NAGA Onboards Fresh Talent as Naga City’s Expressway Nears July Finish

CEBU – Filipinohomes’ Team LR NAGA opened its doors to a new wave of aspiring sales professionals on June 27, 2026, welcoming recruits who will soon serve a corridor poised for explosive growth. The orientation transformed beginners into informed agents ready to capitalize on the imminent completion of the Metro Cebu Expressway.

A Morning Built for Beginners

The session was carefully crafted for individuals with zero real estate background. Trainers guided participants through prospecting techniques, teaching them to identify potential clients in everyday interactions. They also practiced client handling, learning to replace a sales pitch with genuine guidance that builds lasting trust.

Digital marketing formed a critical part of the curriculum. Recruits discovered how to use social media to generate inquiries and how to convert online conversations into property viewings. By midday, each attendee held a clear, step‑by‑step roadmap to earning a six‑figure commission.

Plugging Into a National Network

Participants were introduced to the Filipinohomes national multi‑listing platform, instantly granting them access to thousands of properties across the country. They learned the accreditation process of the Department of Human Settlements and Urban Development. Ethical guidelines were stressed, ensuring every future client interaction is grounded in professionalism.

Mentorship formed the heart of the program. Each beginner will be paired with an experienced team leader who provides hands‑on coaching through real transactions. This support system shortens the learning curve and gives every agent the confidence to serve clients effectively.

Naga City’s Southern Corridor Catalyst

The training arrived at a pivotal moment for Naga City. The 4.55‑kilometer Metro Cebu Expressway Segment 3A is targeted for completion in July 2026, promising to slash travel times and unlock land values. President Ferdinand Marcos Jr. has directed the Department of Public Works and Highways to expedite the project, which already stands at over 62 percent completion.

Once fully operational, the expressway will benefit more than 3,000 industrial workers, commuters, and motorists who currently endure difficult routes. Faster, safer travel makes the city an attractive destination for homebuyers seeking value outside the congested metro. The new agents are stepping directly into this infrastructure‑driven demand, ready to guide families toward their dream homes.

Filipinohomes’ Expanding Footprint in Cebu

The orientation extends a busy season of growth for the network in the province. Earlier in May, Team LR Dreamchasers completed a contract signing at its Liloan branch, reinforcing Filipinohomes’ presence in Cebu. The network continues to attract talent and deepen its roots across the province’s most promising growth corridors.

With the expressway nearing completion, a Malaysian‑backed integrated development on the horizon, and property interest in Naga City rising, the new agents are positioned to capture a wave of buyers. Filipinohomes ensures they are not just licensed, but truly prepared to serve.