Updated Jun 27, 2026

Over 50 new agents joined Filipinohomes’ CDO orientation on June 27, learning sales basics and plugging into the network’s Mindanao expansion.
CAGAYAN DE ORO CITY – More than 50 aspiring real estate professionals flooded the Filipinohomes office here on June 27, 2026, for one of the network’s largest recruitment events in Mindanao this year. The orientation turned curiosity into commitment, equipping a fresh wave of agents to serve one of the country’s fastest‑growing property markets.
A Room Buzzing with New Faces
The morning session was designed for complete beginners, giving them a crash course in the fundamentals of real estate sales. Trainers walked participants through prospecting techniques that turn everyday conversations into potential business. They also taught client handling, emphasizing trust and service over hard selling.
Digital marketing formed a core part of the curriculum, with agents learning how to use social media to attract inquiries. The session included a clear roadmap to earning a six‑figure commission, breaking the journey into achievable steps. Each recruit left with a practical plan and the confidence that success was within reach.
Participants were introduced to Filipinohomes’ national multi‑listing platform, which instantly gives new agents access to thousands of properties. The orientation also covered accreditation requirements under the Department of Human Settlements and Urban Development. Ethical standards were emphasized, ensuring every future client interaction is grounded in integrity.
Beyond tools and systems, the network’s mentorship program was a highlight. Each beginner will be paired with an experienced unit manager who will guide them through real transactions. This hands‑on approach shortens the learning curve and builds competence faster than working alone.
The orientation capitalized on the city’s red‑hot property market, which continues to attract major developers. Cagayan de Oro posted 6.8‑percent GDP growth and has been identified as the sixth‑largest urban economy in the Philippines. Such economic strength fuels demand for both residential and commercial properties.
Megaworld’s 117‑hectare Upper Central township, backed by a ₱65‑billion capital expenditure, is transforming the northeast corridor. The Laguindingan Airport expansion, doubling passenger capacity, adds further momentum. The Expanded 4PH Program is also delivering thousands of affordable housing units, broadening the market for new agents.
The June 27 orientation is the latest in a series of recruitment and training activities that Filipinohomes has mounted in CDO. In recent weeks, the network held contract signings, reservation documentation workshops, and strategic huddles to sharpen its local sales force. Each event feeds a growing pipeline of well‑prepared agents.
With over 50 new recruits now entering the ecosystem, the Dumaguete‑based network’s Mindanao expansion is accelerating. These agents will soon be out in the field, helping families find homes and investors find opportunities. Filipinohomes continues to prove that its strength lies in its people, and its people are multiplying.


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