ML&D Development Corp. Sponsors New Agents Orientation and PKS for Filipinohomes Bacolod

BACOLOD CITY – Filipinohomes Bacolod agents gathered at the network’s office on August 14, 2026, for a New Agents Orientation and Product Knowledge Seminar sponsored by ML&D Development Corp. The dual-purpose session welcomed fresh recruits while equipping experienced agents with updated expertise on the developer’s flagship residential project, Akina Villas South.

A Dual-Purpose Training Session

The training combined foundational sales education with project-specific knowledge. Newly recruited agents completed an orientation covering prospecting techniques, digital marketing strategies, and client handling. They also learned about compliance with Department of Human Settlements and Urban Development regulations.

Experienced agents then joined for the product knowledge portion. This structure allowed new recruits to absorb both the basics and the specifics in one session. The format proved efficient for maximizing learning time.

Akina Villas South Takes Center Stage

The product knowledge component focused on Akina Villas South, a 20-hectare master-planned residential community along the Circumferential Road in Barangay Tangub. Agents reviewed seven thoughtfully designed floor plans. These include a mix of bungalow and two-storey homes for various buyer needs.

A key highlight was the project's flood-free location and its proximity to upcoming government infrastructure. Agents learned about the New Bacolod Auditorium, MassKara Coliseum, and Panaad Stadium. These projects are contributing to estimated annual property value appreciation of 5 to 8 percent in the area.

Building the Sales Force

The orientation provided a clear roadmap to earning a first six-figure commission. This gave new recruits a tangible goal to work toward. The session ensured that fresh agents left with both foundational skills and project-specific knowledge.

The dual-purpose approach is a hallmark of Filipinohomes' training philosophy. It accelerates the readiness of new agents while keeping experienced ones updated. The result is a sales force that can serve buyers effectively from day one.

A Strong Partnership with ML&D

The August 14 seminar follows successful engagements between Filipinohomes and ML&D Development Corp. Leuterio Realty was recently named Top 1 Realty by the developer during the grand launching of Akina Villas. This award covered accumulated sales from November 2024 to February 2026.

The developer publicly acknowledged the pivotal role played by Leuterio Realty in pre-selling a substantial portion of Akina Villas' initial phases. Agents successfully matched the project's value proposition with the growing pool of first-time homebuyers. This included returning overseas Filipino workers looking for properties under ₱4 million.

Bacolod's Booming Market

Bacolod's property market continues to demonstrate strong momentum. The city's economy grew by 4.9 percent in 2025, with a GDP of ₱146.09 billion. Residential deliveries are accelerating, with SMDC turning over approximately 1,100 units at Smile Residences within SM City Bacolod.

PHINMA Properties is advancing Saludad, a 21-hectare master-planned community in Bacolod's North District. The National Housing Authority turned over the first 104 units of MassKara Village in Barangay Sum-ag in March 2026. These tailwinds ensure sustained demand for residential projects, creating opportunities for trained real estate professionals.

Empowering Agents for Growth

For the agents who attended the August 14 session, the training provided a competitive edge in marketing ML&D's projects. With detailed knowledge of Akina Villas South's floor plans, pricing, and financing options, participants are now better equipped to guide buyers.

As Filipinohomes pushes toward its goal of 150 branches nationwide, events like this ensure that its Bacolod agents remain equipped with the expertise needed. The session reflects the network's commitment to continuous learning and capturing opportunities in one of the country's fastest-growing property markets.