Primary Homes Visits Filipinohomes Dumaguete Office to Align Sales and Expansion Plans

DUMAGUETE CITY – Primary Homes met with Filipinohomes leaders at the network’s Dumaguete office on July 9, 2026, to strengthen a collaboration that stretches across tourism hotspots. The session focused on aligning sales efforts for upcoming projects and capitalizing on the region’s expanding property market.

A Partnership Visit

The meeting brought together key decision‑makers from both organizations, who discussed joint marketing initiatives and shared growth targets. Primary Homes’ team toured the office and reviewed the network’s digital tools, while Filipinohomes agents showcased how they match buyers with the developer’s units. The exchange underlined a mutual commitment to serving families and investors in the Visayas.

Building on a relationship that has already delivered completed towers in Mactan and Panglao, the two companies are now looking beyond established hubs. The dialogue covered upcoming launches, buyer financing, and strategies to tap the growing number of retirees and overseas workers eyeing Dumaguete. For Filipinohomes, deepening ties with a trusted developer means a wider inventory to offer clients across Negros Oriental.

Primary Homes’ Growing Portfolio

Primary Homes, a subsidiary of the Primary Group of Builders, has spent over three decades constructing homes in the Visayas. Its Royal Oceancrest Series has been designed for flexibility, with units that can serve as permanent residences, long‑term rentals, or hospitality‑oriented accommodations. This adaptable model has proven especially attractive in areas where tourism and residential demand overlap.

In Mactan, all four towers of Royal Oceancrest Mactan are fully completed and occupied, while the second phase is steadily progressing within a township setting. In Bohol, Royal Oceancrest Panglao is already operational, and Panglao 2 is now transitioning to turnover after its first tower was completed. The developer’s pipeline continues to expand, making regular alignment with sales networks like Filipinohomes critical.

Dumaguete: A Rising Market

Dumaguete’s property landscape is heating up, fueled by major infrastructure and lifestyle developments. A Korean‑backed retirement community plans to build more than 1,000 housing units across the city and nearby towns. The national government has allocated ₱2.5 billion for a new airport in Bacong, a ₱17‑billion project that will eventually handle 2.5 million passengers annually.

Tourism arrivals are also surging, with the province targeting one million visitors in 2026. Meanwhile, Metro Pacific Water is investing ₱3.81 billion this year to upgrade water infrastructure across the city. A French luxury cruise line is evaluating the Port of Dumaguete for inclusion in its future cruise season. These developments create a fertile environment for real estate professionals to offer both primary and investment homes.

Strengthening the Sales Force

For Filipinohomes, the Primary Homes visit is a strategic move that goes beyond a single meeting. The network recently welcomed a fresh batch of agents in Dumaguete, equipping them with prospecting and digital marketing skills. Unit managers and secretaries had earlier aligned their administrative systems to handle rising transaction volumes. The partnership with Primary Homes adds a reliable developer pipeline to that growing capacity.

Joint promotional campaigns and product knowledge seminars are expected to follow. These efforts will enable Filipinohomes agents to present Royal Oceancrest properties with confidence and accuracy. With Dumaguete’s market accelerating and a strong developer ally on board, the network is well‑positioned to guide buyers toward quality homes in one of the Visayas’ most dynamic corridors.