A Banner, a Smile, and a Warm Welcome: Filipinohomes COO May Antonette Leuterio Visits Bacolod Agents

BACOLOD CITY – A vibrant banner and a chorus of cheers greeted Managing Director May Antonette Leuterio as she arrived in the City of Smiles on July 15, 2026. Flanked by Robert Joni Laurente, Jirech Estose, and April Quiamco, the visiting leaders were met by a spirited crowd of agents, unit managers, and team leaders, reflecting the tight‑knit culture that fuels the network's Visayas growth.

A Homecoming to Bacolod

The arrival felt less like a corporate visit and more like a family reunion. Agents lined the welcome area, holding a banner that read "Welcome Back," their enthusiasm cutting through the morning heat. For a network that has planted deep roots in Negros Occidental, the reception was a testament to the loyalty and pride of the local team.

Leuterio, who also serves as COO of Filipinohomes and Managing Director of Rent.ph, has been a driving force behind the network's digital transformation. Her presence in Bacolod signals a renewed focus on strengthening the branch's rental management capabilities. She was joined by Laurente, a product manager at Rent.ph, and Estose and Quiamco, who bring operational and marketing expertise to the ground.

A Team United in Welcome

The welcoming group included unit managers and team leaders who have been instrumental in building Filipinohomes' presence in the city. Their animated reception underscored the camaraderie that characterizes the Bacolod operations. Many of these leaders have been with the network through a year of rapid expansion, and the visit provided an opportunity to reconnect with the visionaries behind the brand.

The banner served as a simple yet powerful symbol of the branch's appreciation. It was a visual affirmation that the Bacolod team is not merely an outpost but a family eager to contribute to the network's national success. The brief ceremony gave way to conversations about targets, challenges, and the exciting months ahead.

Bacolod's Booming Real Estate Engine

The warm welcome unfolded against a backdrop of sustained market momentum. Bacolod's economy grew by 4.9 percent in 2025, with a GDP of ₱146.09 billion, and business permit renewal revenues reached ₱376 million in early 2026. Major developers are delivering thousands of units across the city, from SMDC's Smile Residences to PHINMA Properties' Saludad township.

Affordable housing is also on the rise, with the National Housing Authority's MassKara Village turning over its first 104 units in March 2026. These developments fuel demand for both sales and rental management, creating fertile ground for agents who have been trained through the network's continuous education programs.

A Milestone Visit After a String of Successes

The July 15 welcome is the latest in a series of high points for the Bacolod branch. In May, the network opened its 142nd franchise office in the city, followed by a wealth seminar that drew 300 aspiring agents. Founder and CEO Anthony Leuterio attended both events, reinforcing the city's strategic importance.

Earlier in July, Leuterio was named Top 2 Area Manager of Stonehill Gardens Memorial Park Bacolod. The recognition added to his growing list of accolades, including the 2024 International Realtor of the Year. The visiting leaders are expected to hold strategic meetings with local unit managers during their stay, aligning goals for the second half of 2026.