ACRES, and Casa Mira Towers Orientation Readies Filipinohomes Palawan Sales Force for Market Growth

PALAWAN – Filipinohomes agents and brokers in Palawan underwent a dual training session on May 22, 2026, at the network’s Puerto Princesa office. The program combined an orientation on the Accredited Real Estate Salespersons (ACRES) Philippines — the country’s first and largest organization of licensed real estate salespersons — with a product knowledge seminar on Cebu Landmasters Inc.’s (CLI) Casa Mira Towers Palawan.

The ACRES orientation walked participants through the organization’s mission to raise ethical and professional standards among salespersons, its role as a watchdog against irregular property sales, and the benefits of full membership, including access to a nationwide network of accredited practitioners. The Casa Mira Towers segment, led by a CLI representative, covered the developer’s seven‑tower project in Barangay San Pedro, focusing on updated unit configurations, pricing, and the 4PH Program’s subsidized Pag‑IBIG financing options for eligible buyers. Agents also received new sales collaterals and sample amortization tables for the project’s studio and one‑bedroom offerings.

Recent Filipinohomes momentum in Palawan

The May 22 sessions follow a series of Filipinohomes training and contract events in Puerto Princesa this month. On May 14, the network held a DataLand Inc. refresher product knowledge seminar at the same office, updating agents on the developer’s “quality beyond the basics” residential portfolio. On May 6, CLI conducted a Train‑the‑Trainers session at the Palawan office, equipping senior agents to cascade product information to their respective teams. On May 2, Team VIP hosted a new agents orientation alongside a CLI product knowledge seminar. In April, multiple contract signings – including Team A Palawan and Team LR Direct – expanded the office’s leadership pipeline. The May 22 ACRES orientation adds a professional accreditation layer to those earlier recruitment and onboarding activities.

Why Palawan is a 2026 real estate magnet

Palawan’s property market continues to draw investment and homebuyer interest, driven by a mix of major residential deliveries, tourism infrastructure, and developer expansion.

• CLI expands Casa Mira Towers Palawan – The ₱3.8‑billion, seven‑tower condominium in Barangay San Pedro is CLI’s first‑ever vertical project in the province. Sixty percent of the 2.09‑hectare property is dedicated to open space and resort‑style amenities, including a clubhouse, swimming pools, gym, roof gardens, sky lounge, play area, retail zone, chapel, and an EV charging station. Following the recent groundbreaking of Tower 5, CLI announced two additional towers, adding 567 units to the development. The project’s proximity to Puerto Princesa International Airport and the city center makes it a strategic option for investors targeting Palawan’s growing workforce and tourism‑linked rental market.

• Housing units distributed in Coron – On April 22, 2026, the National Housing Authority awarded new housing units to 200 qualified beneficiaries under the Coron Heights project, part of the Yolanda Permanent Housing Program. The distribution represents a portion of the 1,470 units planned for the site, while a separate Coron Residences project is expected to deliver another 200 units before the end of 2026. These completed units help meet the province’s socialized housing backlog and free up land for further development.

• Italpinas targets provincial expansion – Boutique developer Italpinas Development Corp. has identified Palawan as one of its next flagship locations, alongside Boracay, Bataan, and Bukidnon. The company is rolling out its signature eco‑friendly, sustainable developments in these prime tourism destinations, adding fresh inventory for agents to market.

Strengthening the local sales force

For the agents and brokers who attended the May 22 sessions, the ACRES orientation provided a clear professional roadmap for licensed salespersons who wish to join the country’s largest organization of accredited real estate practitioners, offering continuing education, legal support, and industry advocacy. The CLI product knowledge seminar, meanwhile, equipped them with up‑to‑date information on Casa Mira Towers Palawan’s expanding pipeline, ensuring that their buyer advisement is accurate and timely.

With CLI expanding its seven‑tower development, the NHA delivering hundreds of housing units in Coron, and airport upgrades poised to boost tourist arrivals, Palawan offers one of the most dynamic property markets in the country. The May 22 training sessions positioned Filipinohomes’ Puerto Princesa sales force to help meet rising demand for both affordable and mid‑market residential projects, backed by the full resources of the country’s largest real estate network.