GENERAL SANTOS CITY – The Filipinohomes Laurel Main Office in General Santos City held its Batch 1 Unit Managers (UM) Contract Signing on April 10, 2026, at 9:00 AM. The morning ceremony formalized the affiliation of the first batch of unit managers, granting them access to the network’s national property database, developer partnerships, training resources, and administrative support systems.

The event marked the beginning of a series of contract signings at the Gensan office in April, including Batch 2 on April 14 and the BEXTeam Direct signing on April 16. Batch 1 established the initial leadership framework, ensuring that the local office is equipped to recruit, train, and mentor new agents as Filipinohomes expands its footprint in the region.

Recent Filipinohomes activities in General Santos City

The Batch 1 contract signing was followed by several other Filipinohomes milestones in Gensan. On April 21, founder and CEO Anthony Leuterio arrived in the city for a strategic visit, later convening a leaders dinner meeting at Horizon Suites. On the same day, team leaders Antonette Mary Lasala and Michael Lasala led a BexPositive contract signing. On April 22, Leuterio conducted a new agents orientation at Grand Summit Hotel, drawing aspiring real estate professionals. Subsequent contract signings included Team Red Diamonds (April 25) and Team X‑Factor (April 30), demonstrating sustained momentum throughout the month.

Why General Santos City is a 2026 real estate hub

General Santos City continues to post strong economic fundamentals that drive real estate demand. The city recorded ₱376 million in business permit renewal revenues in early 2026, a 15.3 percent increase from the previous year, reflecting robust local economic activity. Its gross domestic product grew by 6.8 percent over the past two years, outperforming the national average.

Major residential projects are reshaping the local market. PHirst Park Homes Gen San, a ₱5.3‑billion, 23.7‑hectare development in Barangay Baluan, is attracting first‑time homebuyers with its Amani and Dua house models. The national government’s Expanded 4PH Program is also active in the city, with Deca Homes Gensan 2 in Barangay Apopong offering 7,430 house‑and‑lot units under Pag‑IBIG’s subsidized loan program.

Infrastructure catalysts are also driving investment. A Japanese company has expressed intent to invest $1.2 billion (approximately ₱71.3 billion) to develop an AI‑powered global air cargo hub at General Santos International Airport, projected to generate 4,550 jobs. The city’s public market is undergoing a ₱2.33‑billion redevelopment under a public‑private partnership with Robinsons Land Corp., transforming it into a modern, solar‑powered Palengke Heneral complex.

Strengthening the local sales force

For the unit managers who signed on April 10, the contract marks the official start of their leadership roles within the Filipinohomes ecosystem. They will undergo onboarding, including training on the network’s multi‑listing platform and integration with developer partners such as PHirst Park Homes and Deca Homes.

With General Santos City’s real estate market gaining unprecedented traction and demand for professional real estate services rising, the Batch 1 signing positions the new unit managers to recruit, train, and lead a growing team of agents, backed by the full resources of the country’s largest real estate network.