Filipinohomes Agents Join WeeComm Roadshow in Iloilo To Present SouthPrime Flats, Emerald Estates

LOILO CITY – Wee Community Developers Inc. (WeeComm) opened its SouthPrime Flats Sales Office to investors and house hunters on May 4, 2026, for a one‑afternoon roadshow that ran from 1:00 to 5:00 PM at Q. Abeto Street in Mandurriao. The event gave attendees a closer look at the developer’s two flagship projects in Western Visayas: the soon‑to‑rise SouthPrime Flats condominium and the ready‑for‑occupancy Emerald Estates residential subdivision in neighboring Oton town.

Featured projects across market segments

The roadshow spotlighted projects designed for different buyer profiles. SouthPrime Flats is a three‑building, low‑density mid‑rise condominium located in Iloilo City’s Mandurriao district. The development offers 585 units with studio, dormitory and combined layouts ranging from 22 to 44 square meters, priced between ₱1.8 million and ₱3.5 million. Eight units can be converted into commercial spaces. The property comes equipped with a mobile smart‑home system that allows residents to remotely control appliances and monitor security, which WeeComm founder Cesar Wee Jr. said is ideal for the urban, tech‑inclined lifestyle of young professionals.

Emerald Estates, a 9.5‑hectare residential subdivision in Barangay Cagbang, Oton, targets families looking for resort‑style living within easy reach of the city. The community offers single‑attached houses and townhouses with floor areas ranging from 45 to 106 square meters and total contract prices starting at approximately ₱2.96 million. Amenities include a clubhouse, swimming pool, basketball court and landscaped green spaces. The subdivision was named Best Housing Development (Visayas) at the 2020 PropertyGuru Philippines Property Awards.

Strategic location and flexible payment plans

Both projects are positioned to take advantage of Iloilo City’s continuing commercial expansion. SouthPrime Flats is within walking distance of Iloilo Business Park, Atria Park District and Smallville Business Complex, as well as major hospitals and universities. Emerald Estates is located beside the Iloilo Sunset Boulevard, about 12 minutes from Vista Mall Iloilo and accessible to Oton Health Center and other local conveniences.

During the roadshow, the developer highlighted attractive payment terms – a key draw for first‑time buyers and overseas Filipino workers. For pre‑selling units at SouthPrime Flats, buyers could inquire about low downpayment options and in‑house financing arrangements. For Emerald Estates, the developer offered flexible monthly payment schemes, with some units advertised with monthly installments as low as ₱5,000, making the subdivision accessible to middle‑income families.

Iloilo’s property market in 2026

The roadshow’s timing aligns with a favorable market outlook for Iloilo City. Colliers Philippines has reported that condominium prices in the city have grown by an average of 5.4 percent annually from 2016 to mid‑2024, a rate that keeps Iloilo competitive with other major Philippine metropolitan areas. Property values inside the Iloilo Business Park have risen steadily: commercial land that sold for ₱30,000 to ₱39,000 per square meter in 2015 was priced at roughly ₱101,000 per square meter by 2024. The city’s expanding commercial hub, funded in part by large‑scale townships like Megaworld’s 72‑hectare Iloilo Business Park, has driven sustained residential demand, while tourism events such as the Dinagyang Festival and the Paraw Regatta continue to generate occupancy for short‑term rental properties.

Strengthening the local real estate network

The May 4 roadshow also served as a venue for Filipinohomes agents to meet prospective clients face‑to‑face, answer questions about developer partnerships, and assist with reservation bookings. WeeComm, a long‑standing partner of the country’s largest real estate network, has worked with Filipinohomes across multiple product knowledge seminars and recruitment events. By showcasing its “Beyond Ordinary” developments in a dedicated roadshow format, the developer provided attendees with a low‑pressure environment to explore investment options, ask targeted questions about financing, and compare property features side by side.

For Ilonggo first‑time homebuyers and investors, the half‑day event at SouthPrime Flats offered a convenient entry point into two distinct market segments – an affordable, tech‑enabled condo in the city center and a resort‑style subdivision in a quiet, growth‑oriented municipality. With floor plan brochures, sample payment schedules and on‑site agent support, attendees left with the information they needed to move from inquiry to investment.