Filipinohomes Bacolod and PHirst Park Homes Align for Visayas Affordable Housing Push

BACOLOD CITY – Filipinohomes Bacolod unit managers gathered on July 20, 2026, for a strategic meeting with PHirst Park Homes, the first‑home brand of Century Properties Group. The session focused on aligning sales strategies as the developer expands its affordable housing footprint across the Visayas.

A Meeting of Growth Partners

The meeting provided unit managers with updated product knowledge on PHirst’s affordable housing pipeline. They reviewed the flagship Bacolod project, a 16‑hectare community set to deliver nearly 1,500 homes. Financing options under Pag‑IBIG’s subsidized 3‑percent interest rate were also discussed, ensuring agents can guide buyers through affordable homeownership.

Unit managers explored how PHirst’s core pillars—Complete Homes, Conceptive Amenities, Connected to Life’s Essentials, and Convenient Buying Experience—translate into buyer value. These features help first‑time homeowners secure quality homes with essential finishes and future expansion provisions, making the dream of owning a home more attainable.

PHirst Park Homes’ Regional Momentum

PHirst Park Homes now has 33 active projects across 10 provinces, with developments in Cavite, Laguna, Batangas, Bulacan, Pampanga, Bataan, Nueva Ecija, Bacolod, and South Cotabato. The brand is targeting 10 new launches in 2026, including a recent entry into Mindanao with PHirst Park Homes GenSan, a 23.7‑hectare community.

The developer’s entry into the Visayas in 2024 with its Bacolod project marked a significant milestone. The brand’s recognition as Affordable Housing Developer of the Year for both the Philippines and Asia at the Real Estate Asia Awards 2026 further validates its commitment to quality. This momentum fuels confidence among Filipinohomes agents.

Bacolod’s Affordable Housing Market Heats Up

Bacolod’s residential market is experiencing sustained demand across segments, with affordable housing playing a vital role in addressing the needs of first‑time buyers and OFWs. The meeting underscored how PHirst’s offerings cater to budget‑conscious families seeking complete communities. Filipinohomes agents are now better equipped to guide these buyers.

The alignment also reviewed community amenities such as clubhouses, basketball courts, swimming pools, and paw parks. These features enhance livability and appeal to families looking for a holistic lifestyle beyond just four walls. Unit managers left with actionable insights to drive sales.

Preparing for a Strong Second Half

The July 20 session adds to a series of strategic meetings by Filipinohomes in Bacolod. In recent weeks, the network held a unified second‑half push gathering and celebrated founder Anthony Leuterio’s birthday. Agents also completed Rent Manager certification training, broadening their service capabilities.

With detailed knowledge of PHirst’s product pipeline, financing options, and sales strategies, unit managers are now poised to lead their teams effectively. The session reflects Filipinohomes’ commitment to equipping its sales force for success in Negros Occidental’s expanding property market, backed by the country’s largest real estate network.