Updated Jul 21, 2026

Filipinohomes Team A Palawan held a coaching and Filinvest Land product knowledge seminar on July 21, equipping agents with project expertise and sales skills.
PALAWAN – Team A Palawan of Filipinohomes held a combined coaching session and product knowledge seminar on July 21, 2026 at the network’s Palawan office. The event paired hands‑on mentoring with deep project expertise on Filinvest Land Inc.’s residential portfolio, reinforcing the network’s commitment to continuous agent development in one of the country’s most promising property markets.
Mentorship Drives Agent Growth
The morning opened with a focused coaching segment designed to sharpen core selling skills. Team leaders provided personalized feedback on prospecting, client handling, and closing strategies. Each agent received practical advice tailored to the specific challenges they encounter in the field.
The session also reinforced proper use of Filipinohomes’ national multi‑listing platform. Agents were reminded of the importance of compliance with Department of Human Settlements and Urban Development regulations. This blend of technology and ethics ensures that every client interaction is both efficient and trustworthy.
The second half turned the spotlight on Filinvest Land Inc., a developer with over five decades of experience that has transformed more than 3,000 hectares into thriving communities. The Gotianun‑led company has provided homes for over 160,000 families nationwide. Agents studied the developer’s 2026 strategy, which targets ₱9.3 billion in project launches focused on mid‑market and horizontal communities in key provincial growth corridors.
Participants learned about Filinvest Land’s expanding pipeline, including township developments in Bulacan and Iloilo, as well as the expansion of existing projects in Laguna and Batangas. The developer was recently honored with 11 major recognitions at the FIABCI Philippines Property and Real Estate Excellence Awards 2026, including Developer of the Year for the third consecutive year. Such accolades give agents a powerful narrative of stability and quality to share with prospective buyers.
A centerpiece of the training was West Palms Palawan, a Mediterranean‑inspired subdivision in Barangay San Miguel, Puerto Princesa City. Developed under Filinvest’s Aspire brand, the community offers resort‑style amenities including a clubhouse, swimming pool, landscaped village, playground, and 24‑hour security. Its location minutes from the airport and city proper appeals to both end‑users and investors.
Agents examined unit configurations and financing options, practicing how to present the project’s value proposition to different buyer segments. The property’s underground drainage system and pocket parks were highlighted as features that elevate everyday living. With Palawan’s tourism and infrastructure boom accelerating, projects like West Palms are positioned for strong appreciation.
The July 21 session follows a series of training events at the Palawan office. Earlier in the month, Team LRA ICONS welcomed fresh recruits with a New Agents Onboarding Session. A product knowledge seminar on Cebu Landmasters Inc.’s Casa Mira Towers launched 30 new agents directly into a ₱3.8‑billion project. An earlier session with Sta. Lucia Land Inc. introduced agents to a rental pool program that opens alternative investment pathways for clients. Each event layers new competencies onto the team, building a versatile and knowledgeable sales force ready to capitalize on Palawan’s growth.




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