Filipinohomes Bacolod Level Up with Facebook Ads Training

BACOLOD CITY — Filipinohomes Bacolod reinforced its digital marketing capabilities on September 21, 2026, conducting an intensive Facebook Ads training led by digital marketing expert Boss Mhudz. The session transformed agents into proactive digital marketers equipped to reach property buyers in an increasingly online marketplace.

From Passive Listers to Active Marketers

The training challenged agents to move beyond simply posting listings and waiting for inquiries. Participants learned to create compelling ad campaigns designed to capture attention and drive action. They explored the fundamentals of audience segmentation, learning to target buyers based on location, age, income, and interests.

High-quality visuals, persuasive copy, and clear calls to action form the foundation of every effective ad. Agents also discovered techniques for retargeting website visitors and engaging potential clients through Messenger, turning casual interest into meaningful conversations.

Why Digital Skills Matter in Bacolod

Bacolod's property market continues to expand, driven by major township developments and rising demand from both local and overseas buyers. Reaching investors outside Negros Occidental requires a digital-first approach. Facebook remains the most widely used social media platform in the Philippines, making it an essential channel for real estate professionals.

The training addressed this reality head-on. Agents practiced setting budgets, scheduling advertisements, and interpreting analytics dashboards to measure campaign performance. Trainers provided personalized feedback, helping each participant refine their strategy. The hands-on approach ensured that lessons translated directly into practical skills.

A Workshop Built for Real-World Application

Rather than a passive lecture, the session functioned as an interactive workshop. Agents created sample campaigns for actual Bacolod properties, applying new knowledge in real time. They learned how to integrate Facebook Ads with the network's national CRM system, ensuring that leads are captured, nurtured, and converted efficiently.

A key takeaway was the importance of consistency and follow-through. Agents also reviewed compliance with Department of Human Settlements and Urban Development regulations, particularly in advertising and client communication. The combination of technical skill and regulatory awareness prepares them to operate professionally in a competitive market.

Building on a Season of Momentum

The September 21 training follows a series of recent Filipinohomes activities in Bacolod. On September 19, an exclusive open house at PHirst Park Homes Bacolod showcased the 16-hectare community in Barangay Estefania. On September 17, founder and CEO Anthony Leuterio conducted a site visit at WeeComm's Kalea Estates in Barangay Mansilingan.

Leuterio also held a breakfast meeting with the Elite Circle Bacolod, recognizing top-performing agents and aligning strategies for the final quarter. Earlier in September, Team Red Diamond held a Team Update and Training session. In August, agents attended product knowledge seminars on Megaworld's The Sugartown, Suntrust Properties' The Fountain Grove, and PHINMA's Saludad township.

Preparing Agents for a Digital Future

With Bacolod's property market expected to continue its upward trajectory, the ability to generate leads online will be a key differentiator. The September 21 training positioned agents to capture this trend, ensuring their listings reach the right audience at the right time. As Filipinohomes pushes toward 150 branches nationwide, events like this ensure that Bacolod agents remain among the most prepared and innovative in the industry.