Filipinohomes, PHirst Park Homes Meeting for Affordable Housing Push

BACOLOD CITY — Filipinohomes, the country's largest real estate network, convened a strategic meeting with PHirst Park Homes on September 21, 2026, to deepen collaboration on affordable housing initiatives. The session aligned sales strategies for the developer's expanding portfolio across the Visayas and Mindanao.

Strengthening a Key Developer Partnership

The meeting brought together unit managers and sales leaders to review project updates, financing options, and campaign incentives. The goal was to equip agents with the tools needed to serve first-time buyers and overseas Filipino workers seeking accessible homeownership.

PHirst Park Homes has earned recognition as Affordable Housing Developer of the Year for both the Philippines and Asia at the Real Estate Asia Awards 2026. This validates the developer's commitment to quality, accessible housing. Filipinohomes recognizes the value of aligning closely with such a trusted partner.

Spotlight on PHirst Park Homes Bacolod

PHirst Park Homes Bacolod, a 16.3-hectare master-planned community in Barangay Estefania along Circumferential Road. The development will deliver nearly 1,500 homes, with Phase 1A units already turned over and completion targeted for November 2027.

Agents reviewed unit models including the Amani Mid, a two-storey townhouse ideal for small families. PHirst's "Complete Homes" proposition ensures units come with essential finishes such as floorings, partitions, and bathroom fixtures. This reduces additional costs that often burden first-time homeowners.

The community features amenity nodes including a Prime Hub clubhouse, Puddle Place pool, basketball court, outdoor cinema, Paw Park, and Linear Park. These amenities are rarely found in affordable housing developments, elevating the standard of living for residents.

Financing Options and Campaign Incentives

PHirst Park Homes Bacolod is accredited with Pag-IBIG, allowing qualified buyers to avail of subsidized interest rates as low as three percent per annum under the Expanded 4PH Program. Bank financing is also available with flexible terms.

Agents received updates on the #OwnTheDream campaign, PHirst's national program offering substantial cash subsidies applied directly to the total contract price. The campaign includes a dedicated draw drum for OFWs, ensuring overseas workers have an equal chance to receive subsidies.

The initiative has already awarded two buyers their reserved house-and-lot units for free in the first grand draw. It also recognized top-performing sales teams during the Mid-Year Sales Awards. These incentives make homeownership more attainable for working-class families.

Regional Momentum and Network Activities

The meeting comes as PHirst Park Homes continues aggressive expansion with 33 active projects across 10 provinces. The developer is targeting 10 new launches in 2026, including its recent entry into Mindanao with PHirst Park Homes GenSan in Barangay Baluan, General Santos City.

The September 21 session follows a series of Filipinohomes activities in Bacolod. On September 19, the network held an exclusive open house at PHirst Park Homes Bacolod. On September 17, founder and CEO Anthony Leuterio conducted a site visit at WeeComm's Kalea Estates and met with the Elite Circle Bacolod.