Filipinohomes, CLI Equip Bacolod Agents With Cebu Projects Expertise

BACOLOD CITY — On May 26, 2026, Filipinohomes gathered agents at its Bacolod office for an intensive product knowledge seminar on Cebu Landmasters Inc. developments. The training, part of a nationwide series that has already visited Palawan and Iloilo, deepened agents' ability to match buyers with CLI's expanding residential portfolio. The session covered Cebu-based projects including North Grove at Pristina Town, CLI's flagship township development in northern Cebu City.

The timing aligns with sustained real estate demand across Negros Occidental. Filipinohomes opened its 142nd franchise office in Bacolod City on May 6, strengthening its foothold in the province. Founder and CEO Anthony Leuterio, the 2024 International Realtor of the Year, has been personally leading Visayas expansion efforts through strategic meetings and training sessions.

A Developer Partnership That Scales Through Knowledge

CLI has been deepening its relationship with Filipinohomes through a series of product seminars and train‑the‑trainer programs across the network's key offices. The series began on May 2 in Palawan, continued on May 6 with a Palawan broker upskilling session, and reached Bacolod on May 26. Each session equips agents with technical knowledge of CLI's specifications, financing options, and project differentiators.

The Palawan training, led by Team VIP, focused on new agent orientation alongside CLI product knowledge. The sessions gave recruits essential selling skills and an in‑depth look at the developer's residential portfolio in the province, where Casa Mira Towers is scheduled for completion this year. The Bacolod seminar extends this model to a market where CLI sees growing demand from OFW families and young professionals.

North Grove: A Township Anchor That Signals Market Confidence

Among the projects discussed in Bacolod, North Grove at Pristina Town commands particular attention. CLI broke ground on the project in August 2025, establishing North Grove as the flagship residential component of the 7.2‑hectare Pristina Town township in Barangay Bacayan. The development features two towers, Lumina and Terra, with over 1,000 units surrounded by garden‑inspired amenities including sky gardens, fitness gyms, and lounges.

CLI Chairman and CEO Jose Soberano III described North Grove as a mixed‑use community blending horizontal and vertical developments with supermarkets, restaurants, and even a chapel. Senior EVP and COO Jose Franco Soberano called it "the most sustainable micro‑township we've ever built." Over 500 units have already been sold. The township includes a 3,800‑square‑meter retail podium, underground utility cabling, energy‑efficient street lighting, water reuse systems, and walkable streets with bike lanes.

Bacolod's Rising Role in CLI's VisMin Strategy

CLI's training investment in Bacolod mirrors the city's growing importance as a residential market. The developer maintains a ₱20‑billion capital expenditure program for 2026, funding projects across the Visayas and Mindanao. Bacolod, with its steady OFW remittance inflows and expanding local economy, has become a priority for developers seeking to capture demand from first‑time homebuyers and returning overseas workers.

For the Bacolod‑based agents who attended the May 26 seminar, the product knowledge they gained on CLI's Cebu projects translates into cross‑market selling capability. An OFW family in Bacolod considering a Cebu investment property can now receive informed guidance from a local agent who understands both the developer's specifications and the project's location advantages. As Filipinohomes expands its branch network across the Visayas, these training sessions convert geographic distance into competitive reach.