Filipinohomes Holds Exclusive Megaworld Product Knowledge Seminar at Festive Walk

ILOILO CITY — Filipinohomes gathered its agents for an exclusive Megaworld Product Knowledge Seminar on October 9, 2026, at McDonald's Festive Walk Mall along Megaworld Boulevard. The afternoon session drew participants from Iloilo and neighboring provinces for an intensive briefing on the 72-hectare Iloilo Business Park.

A Deep Dive Into Township Living

The seminar placed the Iloilo Business Park at the center of discussion, tracing its transformation from a former airport site into the city's premier live-work-play destination. Agents reviewed the township's integrated mix of residential condominiums, office towers, hospitality properties, and retail components.

Participants examined active condominium projects with units ranging from studio to two-bedroom configurations. Trainers walked them through updated floor plans, pricing structures, and financing options under Pag-IBIG's subsidized interest rates. These concrete figures give agents the tools they need during client consultations.

Commercial Ecosystem as a Selling Point

The Iloilo Business Park hosts Festive Walk Mall, a lifestyle retail strip, and a growing cluster of BPO offices. The 19-storey International Corporate Plaza, an office-for-sale development, represents the latest addition to the commercial lineup.

Agents learned how to leverage these amenities when presenting properties to prospective buyers. Proximity to retail, dining, and workplaces strengthens the value proposition of residential units. The township's walkable design also appeals to professionals seeking convenience without sacrificing comfort.

Hospitality Expansion Strengthens Investor Confidence

Megaworld's hospitality buildout within the township took center stage. Belmont Hotel Iloilo, a 12-storey property with 405 rooms, opened in June 2026 as the largest hotel in the city. It is Megaworld's third hotel inside Iloilo Business Park, bringing total room keys in the area to nearly 880.

Trainers framed this expansion as direct evidence of sustained demand. With three hotels operating inside a single township, occupancy and room rates support the investment thesis for residential units marketed as short-term rental assets. Agents can now present this data when advising investor clients.

Employment Footprint Drives Rental Demand

Iloilo Business Park generates approximately 20,000 direct BPO jobs and 80,000 indirect jobs, creating a stable tenant base for residential units within commuting distance.

Megaworld holds a 48 percent share of Iloilo's office market, with 13 office buildings totaling over 205,000 square meters of gross leasable area. This concentration of corporate tenants underpins consistent rental absorption in surrounding residential towers. Agents left with clear talking points for investor presentations.

Building on Recent Filipinohomes Momentum

The October 9 seminar follows a dense period of activity for Filipinohomes in Western Visayas. On October 8, the network secured three recognitions at the WeeComm General Assembly, earning Top 2 Broker Group for Southprime Flats, Top 2 Broker Overall, and Top 3 Broker Group for Emerald Estates.

Earlier sessions included Meta Ads Training, a Westernland Product Knowledge Seminar, and a New Agents Orientation with WeeComm. These back-to-back activities reflect Filipinohomes' commitment to continuous learning. A well-trained sales force remains essential to capturing opportunities in one of the country's fastest-growing property markets.