Iloilo Unit Managers, Team Leaders Meet with Filipinohomes CEO Anthony Leuterio For Evening Strategy Session

ILOILO CITY – Filipinohomes founder and CEO Anthony Leuterio gathered Iloilo’s unit managers and team leaders for an evening strategy session on May 4, 2026, at an undisclosed venue in the city. The meeting capped a busy day that included a cross‑team planning session with Bacolod counterparts and final preparations for the May 5 “Build Wealth in Real Estate” seminar at Grand Xing Imperial Hotel.

The closed‑door session brought together key leadership figures responsible for recruiting, training, and mentoring agents across Iloilo’s growing real estate market. Discussions centered on second‑quarter sales targets, agent retention strategies, and ways to leverage developer partnerships with Cebu Landmasters Inc. (CLI) and WeeComm.

Aligning leadership amid strong market fundamentals

Leuterio, a 2024 International Realtor of the Year, used the evening meeting to listen to ground‑level insights from unit managers, who presented first‑quarter performance data and identified areas for improvement. Topics included pipeline management, client follow‑up protocols, and integration of new digital tools available through Filipinohomes’ national multi‑listing platform. The CEO also reviewed compliance with Department of Human Settlements and Urban Development (DHSUD) regulations, emphasizing ethical practice as the network expands its provincial footprint.

The timing of the meeting coincided with several positive indicators for Iloilo’s property market. Condominium prices in the city have grown approximately 5.4 percent annually from 2016 to mid‑2024, a rate that keeps Iloilo competitive with other major Philippine metropolitan areas. The Iloilo Business Park continues to drive residential and commercial demand, with property values inside the township tripling over the past decade.

Infrastructure catalysts and M.I.C.E. expansion

Unit managers were briefed on how ongoing infrastructure projects are expected to boost property values and buyer interest:

• Aganan Flyover – The P802‑million flyover is on track to open its northbound lane (toward Iloilo International Airport) by December 2026, with full completion scheduled for February 2027. The flyover is expected to reduce travel time to the airport and decongest traffic along the eastern corridor.

• M.I.C.E. sector growth – The city has allocated ₱17.6 million over five years to strengthen its Meetings, Incentives, Conventions, and Exhibitions (M.I.C.E.) capabilities, including venue upgrades and marketing campaigns. Existing facilities can accommodate up to 25,000 delegates, with venues operating near full capacity. The enhanced M.I.C.E. infrastructure is expected to attract corporate events and business travelers, boosting short‑term rental demand.

• Retail and hospitality – SM Prime completed a ₱2.3‑billion redevelopment of SM City Iloilo, adding over 7,900 square meters of leasable space. Megaworld is set to open Belmont Hotel Iloilo, a 405‑room property that will raise the Iloilo Business Park’s total hotel inventory to 880 keys.

Strengthening Iloilo’s leadership bench

The evening meeting also served as a platform to recognize top‑performing unit managers and identify potential leaders for future expansion. Leuterio encouraged attendees to share best practices and to stay updated on market trends, particularly the increasing interest from overseas Filipino workers and young professionals.

Unit managers were tasked with cascading the meeting’s action items to their respective teams, ensuring that the strategies discussed translate into on‑the‑ground results. The session concluded with a commitment to regular monthly leadership huddles and closer collaboration with neighboring Bacolod office.

As the meeting wrapped up, Leuterio expressed confidence in Iloilo’s leadership team. With the May 5 seminar set to attract new recruits and infrastructure projects advancing, the unit managers left the evening session with clear targets for the weeks ahead, backed by the full resources of the country’s largest real estate network.