Megaworld's Bacolod Expansion Is Massive—Filipinohomes Learn Megaworld's Projects

BACOLOD CITY – Filipinohomes Bacolod agents sharpened their market edge on August 26, 2026, during a product knowledge seminar focused on Megaworld Corporation. The session equipped the local sales force with deep insights into the country's largest township developer and its expanding Negros Occidental footprint.

A Deep Dive into Megaworld's Portfolio

The training introduced agents to Megaworld's three decades of experience in creating integrated, master-planned communities. The company has built over 30 townships nationwide, including iconic developments like McKinley Hill and Newport City. Its expansion into provincial hubs has positioned Bacolod as a key growth area within the Visayas.

Participants learned how Megaworld combines residential, commercial, office, and hospitality components within walkable communities. This integrated approach creates self-sustaining ecosystems that attract both homeowners and investors. The seminar emphasized how this model drives long-term property value and lifestyle appeal.

The Sugartown's Growing Footprint

A major focus of the seminar was The Sugartown, Megaworld's 37th township and third in Negros Occidental. The 97-hectare development sits along the Bacolod-Silay Airport Road, just five minutes from the airport. The company has committed ₱8 billion for its development over the next seven to ten years.

Suntrust Properties Inc., Megaworld's residential arm, leads the housing components within The Sugartown. The developer targets 5,288 homes across Negros Occidental through projects like La Sonrisa, The Fountain Grove, and La Riviera. Agents now understand how to position these offerings for buyers seeking quality homes in strategic locations.

Upper East and Community Support

Agents also reviewed Megaworld's 34-hectare Upper East township in Bacolod City. The development features residential towers such as One Regis and Two Regis, alongside the upcoming Upper East Mall. A notable project within the township is the ₱45-million modern fire station developed with the Bacolod Filipino-Chinese Chamber of Commerce.

This infrastructure investment demonstrates Megaworld's commitment to community safety and emergency response. Agents can highlight these value-added amenities when speaking with potential buyers. The fire station enhances the township's appeal as a safe, well-planned community for families.

Recent Momentum and Strategic Alignment

The August 26 seminar builds on a series of recent Filipinohomes activities with Megaworld and Suntrust. Founder and CEO Anthony Leuterio held strategic talks regarding La Sonrisa on May 6. Agents attended Suntrust product sessions on August 7 and 8, deepening their familiarity with the developer's offerings.

This continuous engagement ensures that Filipinohomes agents remain aligned with key developer partners. The network's push toward 150 branches nationwide depends on well-trained sales forces in growth markets like Bacolod. Each session adds another layer of expertise to the team.

Empowering Agents for Bacolod's Market

For the agents who completed the training, the seminar provided a competitive advantage. Detailed knowledge of The Sugartown, Upper East, and Suntrust's residential portfolio positions them as trusted advisors. They can now guide buyers with confidence through one of the country's most established developers.

The session reflects Filipinohomes' commitment to continuous learning and professional development. A well-trained sales force captures opportunities in fast-growing property markets. Bacolod's agents are now better equipped to serve the evolving needs of local and returning buyers.