ILOILO CITY – A fresh batch of real estate professionals took a significant step toward their careers on May 9, 2026, completing the mandatory Startup Kit training at the Filipinohomes Iloilo office. The session is a critical prerequisite for new agents, providing them with the foundational tools, ethical guidelines, and technical knowledge required for full accreditation with the Philippines' largest real estate network.

The intensive program covered essential topics for beginners, including navigating Department of Human Settlements and Urban Development (DHSUD) regulations, mastering client prospecting and handling, and effectively utilizing Filipinohomes' national multi-listing platform. By completing the training, these new recruits are now eligible to begin their field assignments, backed by the network's extensive resources and mentorship system.

Recent Filipinohomes Momentum in Iloilo

This Startup Kit session is the latest in a series of aggressive expansion activities by Filipinohomes in Western Visayas. Just days earlier, on May 5, founder and CEO Anthony Leuterio led a packed “Build Wealth in Real Estate” beginner seminar at the Grand Xing Imperial Hotel, attracting a full house of aspiring agents. The day before that, Iloilo and Bacolod teams met at the Iloilo office to align sales strategies and prepare for the CEO-led seminar. The May 9 training session is designed to convert that initial interest into a pool of fully accredited, field-ready sales professionals, ensuring the network’s growing sales force is well-equipped to handle the demands of the local market.

Why Iloilo is a 2026 Real Estate Magnet

The timing of the Startup Kit training aligns perfectly with Iloilo City’s historic surge as the Philippines' premier regional property hub outside Metro Manila. According to a May 5, 2026, property briefing by Colliers Philippines Research Director Joey Roi Bondoc, Iloilo City has overtaken Metro Cebu in total occupied office spaces for the first quarter of 2026, a major milestone in its transformation into one of the country’s fastest-rising business and property hubs. The take-up rate for house-and-lot developments in Iloilo is an impressive 96 percent, significantly surpassing regional averages, while the condominium take-up rate is a robust 89 percent. The take-up rate for lot-only properties is at 80 percent.

This economic momentum is complemented by a surge in cultural tourism, driven by the National Heritage Month celebration this May. From May 8-10, the Iloilo City MICE Alliance launched the Living Heritage Museum Tour, an immersive journey that brings Iloilo’s rich Spanish-era history to life. The tour covers 10 heritage sites, including ancestral houses like the Avanceña-Camiña Balay na Bato and Casa Mariquit, offering locals and tourists a unique cultural experience. These cultural investments enhance Iloilo’s liveability and attractiveness, potentially increasing property values and rental demand in heritage-rich areas.

Strengthening the Local Sales Force

For the newest members of the Filipinohomes network, the completion of the Startup Kit training marks the official start of their real estate journey in one of the country's most dynamic property markets. They will now be paired with experienced unit managers for field training and will gain access to the network’s extensive portfolio of developer partners. With Iloilo's office market expanding, residential take-up breaking regional records, and a thriving cultural scene attracting more visitors, the newly accredited agents are well-positioned to help meet the rising demand for quality housing and investment properties, backed by the full resources of the country’s largest real estate network.