Team LR Direct New Agents Orientation at Filipinohomes Palawan Office Uses Boss Ton's Recorded Video to Launch Fresh Sales Force

PALAWAN – A fresh batch of aspiring real estate professionals completed a new agents orientation on May 22, 2026, at the Filipinohomes Palawan office, led by Team LR Direct. The session used a recorded video message from founder and CEO Anthony “Boss Ton” Leuterio, a 2024 International Realtor of the Year, to deliver the welcome remarks and an introductory lesson on starting a career with zero experience.

The orientation, structured around the video presentation, was designed for individuals with no prior industry background. Participants worked through prospecting scripts, client handling guidelines, and an overview of Filipinohomes’ national multi‑listing platform. The use of a pre‑recorded CEO message allowed the training to be conducted without requiring Leuterio to be physically present, a format that aligns with the network’s goal of scaling its recruitment and onboarding capabilities across multiple offices simultaneously.

Filipinohomes Momentum in Palawan

The May 22 orientation follows a series of Filipinohomes activities in Palawan in the first half of 2026. On May 14, the network held a DataLand Inc. refresher product knowledge seminar at the same office, reinforcing agents’ familiarity with the developer’s “quality beyond the basics” residential portfolio. On May 6, Cebu Landmasters Inc. (CLI) conducted a Train the Trainers and product knowledge seminar at the Palawan office, equipping team leaders to cascade information on the developer’s ₱3.8‑billion Casa Mira Towers Palawan. On April 22, Team A Palawan and Team LR Direct held contract signings for unit managers and salespersons, expanding the network’s leadership pipeline in the province.

Why Palawan Is a 2026 Real Estate Magnet

Palawan’s property market is being driven by multiple catalysts, including a $82.9‑million international airport, large‑scale hotel developments, and a ₱6.5‑billion residential pipeline.

• International airport upgrade – The Department of Transportation and Communications (DOTC) has awarded an $82.9‑million contract to a Korean consortium, Kumho Industrial Co., Ltd.‑GS Engineering & Construction Joint Venture, for the design and construction of a world‑class international airport in Puerto Princesa. The project includes a new passenger terminal capable of handling significantly more international visitors than the existing facility and will begin with the design component by the third quarter of 2026. Separately, the Busuanga Airport in Coron is expected to complete its 2,100‑meter runway upgrade by December 2026, enabling larger jet aircraft to land and expanding capacity from 200 to 1,000 passengers.

• Megaworld’s Paragua Coastown – The property giant is building a 462‑hectare eco‑tourism township in San Vicente, where Savoy Hotel Palawan and Paragua Sands Hotel will add more than 600 rooms combined and are expected to boost tourism in the area. The company’s residential offerings within the township, including Santé Residences Palawan, are projected to generate ₱6.5 billion in sales. Paragua Beach Village lots quickly sold out after launch, reflecting strong investor interest in resort‑style developments.

• Palawan Mega Ecozone – The Philippine Economic Zone Authority (PEZA) has cleared the Palawan Mega Ecozone in Puerto Princesa City and is waiting for presidential proclamation. The mega ecozone is expected to attract big‑ticket investments and create jobs, sustaining demand for housing in the capital.

Strengthening the Local Sales Force

For the new agents who completed the May 22 orientation, the next steps include being paired with unit managers for field training and gaining access to Filipinohomes’ national property database. The use of the recorded CEO video also introduced them to the network’s digital training resources, which complement in‑person coaching and product‑knowledge seminars.

With Palawan’s international airport project moving forward, Megaworld’s ₱6.5‑billion residential pipeline advancing, and the Palawan Mega Ecozone awaiting proclamation, investor interest in the province is expected to grow. The Team LR Direct orientation positions a fresh batch of agents to help meet rising demand for residential and investment properties, backed by the full resources of the country’s largest real estate network.