GENERAL SANTOS CITY – Team Red Diamonds held its contract signing for unit managers and salespersons at the Filipinohomes Gensan Office on April 25, 2026, at 10:30 AM, formalizing the team’s affiliation with the network. This signing, the first Team Red Diamonds contract executed in Mindanao, grants its members full access to Filipinohomes’ national property database, developer partnerships, training resources, and administrative support systems.

The event follows a series of contract signings for the team earlier in the month, including in Palawan (April 16 and 22), Bacolod (April 23), and Cavite (April 24). The Saturday morning ceremony adds another active team to the network’s growing roster in Mindanao.

Why General Santos Is a 2026 Real Estate Hub

General Santos City continues to demonstrate strong economic momentum. The city recorded ₱376 million in business permit renewal revenues in early 2026, a 15.3 percent increase from the previous year’s ₱326 million, according to Mayor Lorelie Pacquiao. “Ibig sabihin, mas lumalakas ang ating lokal na ekonomiya. Mas dumarami ang mga negosyong nagtitiwala at namumuhunan sa ating lungsod,” she said. The city’s gross domestic product posted a 6.8 percent growth rate in the past two years, outperforming the national average of 5.6 percent.

Several major investments are driving this growth. A Japanese company, Tokushima Auction Market Co., Ltd., has expressed intent to invest $1.2 billion (approximately ₱71.3 billion) to develop a state‑of‑the‑art AI‑powered global air cargo hub at General Santos International Airport. The facility, to be pursued through a public‑private partnership, will be capable of handling large cargo aircraft (A380, B747, B777) and will include ultra‑low temperature frozen storage (−60°C, 2,000 tons class) and chilled warehouses (4,000 tons class), directly benefiting the city’s tuna industry. The redevelopment is projected to generate 4,550 jobs.

On the fisheries front, the General Santos Fish Port Complex recorded 16,966 metric tons of fish landed in March 2026, part of a broader 15.6 percent increase in regional fish unloading. Mayor Pacquiao reaffirmed the local government’s commitment to strengthening the fishing industry during the oath‑taking of newly elected officers of the City Fisheries and Aquatic Resources Management Council on April 6.

In the residential sector, PHirst Park Homes Gen San, a ₱5.3‑billion, 23.7‑hectare development in Barangay Baluan, continues to attract first‑time homebuyers with its Amani and Dua house models, offering move‑in‑ready units within a master‑planned community. The project marks the affordable housing brand’s debut in Mindanao.

The Board of Investments and the city government formalized a partnership on March 6, 2026, to strengthen investment promotion and streamline permitting. The agreement supports the government’s “Green Lanes for Strategic Investments” program, intended to fast‑track approvals for qualified projects. The city’s public market is also undergoing a ₱2.33‑billion redevelopment under a public‑private partnership with Robinsons Land Corp., transforming it into a modern, solar‑powered Palengke Heneral complex.

These developments, combined with the city’s status as the country’s “Tuna Capital,” make General Santos a magnet for investors. A French‑backed tuna cannery recently announced plans to expand operations in the region, reinforcing the city’s global role in the fisheries value chain.

Strengthening the Local Sales Force

For Team Red Diamonds, the contract signing grants its newly affiliated unit managers and salespersons full access to Filipinohomes’ national property database and developer partnerships. The team will undergo onboarding, including training on the network’s multi‑listing platform and integration with developer partners such as PHirst Park Homes, Century Properties Group, and other major players operating in the province.

With General Santos City’s real estate market gaining unprecedented traction and demand for professional real estate services rising, the April 25 contract signing positions Team Red Diamonds to capture a share of this growing market, backed by the resources of the country’s largest real estate network.