WeeComm Zoom PKS Equips Iloilo Agents with Emerald Estates, Southprime Flats Expertise

ILOILO CITY – Filipinohomes, the country’s largest real estate network, conducted a WeeComm Product Knowledge Seminar via Zoom on August 19, 2026, equipping agents with updated expertise on the developer’s flagship projects in Western Visayas.

Strengthening Agent Expertise

The virtual session, which began at 10:00 AM, drew participants from across the network, providing a comprehensive overview of WeeComm’s residential portfolio. The training focused on two key projects: Emerald Estates, a 9.5-hectare residential subdivision in Oton, and Southprime Flats, a mid-rise condominium in Iloilo City’s Mandurriao district.

Filipinohomes organized the session to ensure its sales force remains competitive in a rapidly growing market. The Zoom format allowed agents from different regions to participate without travel costs, reinforcing the network’s commitment to accessible professional development. Product knowledge is essential for matching buyers with the right homes.

Emerald Estates: Resort-Style Living in Oton

Agents reviewed the project’s resort-style amenities, including a clubhouse, swimming pool, basketball court, and landscaped green spaces. The community is designed with a “Nature & Nurture” concept, harmonizing with the local flora and fauna. Located beside the Iloilo Sunset Boulevard, Emerald Estates is about 12 minutes from Vista Mall Iloilo and accessible to the Oton Health Center and other local conveniences.

The subdivision was named Best Housing Development (Visayas) at the 2020 PropertyGuru Philippines Property Awards. It offers single-attached houses and townhouses with floor areas ranging from 45 to 106 square meters and total contract prices starting at approximately ₱2.96 million. The recognition strengthens buyer confidence in the project.

Southprime Flats: Smart-Home Living in Mandurriao

Southprime Flats is a three-building, low-density mid-rise condominium located in Iloilo City’s Mandurriao district. The development offers 585 units with studio, dormitory, and combined layouts ranging from 22 to 44 square meters, priced between ₱1.8 million and ₱3.5 million. Eight units can be converted into commercial spaces.

A key selling point highlighted during the seminar is the property’s mobile smart-home system, which allows residents to remotely control appliances and monitor security. WeeComm founder Cesar Wee Jr. described the feature as ideal for the urban, tech-inclined lifestyle of young professionals. Southprime Flats is within walking distance of Iloilo Business Park, Atria Park District, Smallville Business Complex, major hospitals, and universities.

Why Iloilo Matters for WeeComm

The training comes as Iloilo’s property market continues to outperform. Western Visayas achieved a Gross Domestic Regional Product of ₱683.44 billion in 2025, growing by 6.4 percent – significantly outpacing the national average of 4.4 percent. Iloilo City has overtaken Metro Cebu in occupied office spaces during the first quarter of 2026, and the city’s Mandurriao district now hosts over ₱35 billion in completed mixed-use development value.

These economic tailwinds create sustained demand for residential projects. Agents who understand the local market and the specific value propositions of developments like Emerald Estates and Southprime Flats are better positioned to serve buyers. Filipinohomes recognizes that continuous training is key to capturing these opportunities.

A Continued Partnership

The August 19 Zoom seminar follows a series of WeeComm-focused engagements across the Filipinohomes network. On August 12, the network held a WeeComm product knowledge seminar in Iloilo, focusing on site development at Emerald Estates and Southprime Flats. On August 4, Filipinohomes Iloilo held the first batch of its “New Agent Meet-Up and Kamustahan with WeeComm,” connecting fresh recruits with the developer’s representatives.

For the agents who attended the August 19 session, the training provided a competitive edge in marketing WeeComm’s projects. With detailed knowledge of Emerald Estates’ resort-style amenities and Southprime Flats’ smart-home features, participants are now better equipped to guide buyers toward one of Iloilo’s most trusted residential brands. As Filipinohomes pushes toward its goal of 150 branches nationwide, events like this ensure that its agents remain aligned with one of the network’s most important developer partners.