Filipinohomes CEO Anthony Leuterio Meets Elite Circle Bacolod in Breakfast Huddle

BACOLOD CITY — Filipinohomes founder and CEO Anthony Gerard O. Leuterio gathered with the Elite Circle Bacolod on the morning of September 17, 2026, for a breakfast meeting that underscored the network's commitment to recognizing top-performing agents in one of the Visayas' most dynamic property markets.

A Culture of Recognition and Reward

The Elite Circle brings together the network's highest achievers—agents and team leaders who have consistently exceeded sales targets and embodied professional excellence. The breakfast gathering provided a rare opportunity for direct dialogue between the CEO and Bacolod's elite performers, allowing for the exchange of insights on market conditions and client behavior.

The Elite Circle is part of Filipinohomes' structured recognition program, which ties performance to tangible rewards including cash bonuses, travel incentives, and priority access to premium project inventories. The network recently sent over 75 top agents to Switzerland and Milan as part of WeeComm's Europe Incentive Trip. A 10-day Vietnam incentive trip for 100 agents followed in August.

In Bacolod, the "Road to Elite 2026" program was launched on June 6, setting clear benchmarks for qualification: cumulative sales volume, client satisfaction scores, new agent recruitment, and compliance with DHSUD regulations. The September 17 breakfast served as both a celebration and a strategy session for maintaining their standing through year-end.

Bacolod's Thriving Market Fuels High Performance

The Elite Circle's achievements unfold against a backdrop of sustained growth in Bacolod's real estate landscape. Major developers continue to advance multi-billion-peso projects across Negros Occidental, creating abundant opportunities for skilled agents.

PHINMA Properties is developing Saludad, a 21-hectare master-planned township in Bacolod's North District, featuring Maayo Terraces, Likha Estates, and the TRYP by Wyndham Bacolod hotel. Megaworld is investing ₱8 billion in The Sugartown, a 97-hectare township along the Bacolod-Silay Airport Road. Its subsidiary Suntrust Properties targets over 5,000 homes across the province.

SMDC is turning over approximately 1,100 units at Smile Residences within SM City Bacolod and developing Parkville, a 2,394-lot residential community. The city's economy grew by 4.9 percent in 2025, with a GDP of ₱146.09 billion. Business permit renewal revenues reached ₱376 million in early 2026, a 15.3 percent increase from the previous year.

Recent Momentum in Bacolod

The September 17 breakfast follows a series of recent Filipinohomes activities in Bacolod. On September 9, Team Red Diamond held a Team Update and Training session, sharpening agents' product knowledge and sales strategies for the final quarter. On August 27, Filipinohomes Bacolod held a New Agents Webinar that drew nearly 30 aspiring professionals.

On August 26, agents gathered for a Megaworld product knowledge seminar, introducing the developer's township portfolio. On August 25, a Suntrust Properties seminar focused on The Fountain Grove. On August 24, Team A Diamond held a seminar with PHINMA Properties on the Saludad township. These back-to-back activities reflect sustained investment in agent development.

Earlier in the year, Team VIP Bacolod held a kamustahan and awarding ceremony on August 17, honoring top salespersons for July. On July 22, the team held a monthly awarding ceremony recognizing business partners, top agents, and rent managers. On July 20, unit managers met with PHirst Park Homes representatives to align sales strategies for affordable housing projects.

Empowering the Elite for a Strong Finish

For the Elite Circle members who attended the September 17 breakfast, the gathering was both a morale boost and a strategic checkpoint. With direct access to the CEO's perspective on market trends and network priorities, Bacolod's top performers are now better equipped to guide their teams and capture a growing share of the city's expanding property market.

As Filipinohomes pushes toward its goal of 150 branches nationwide, events like the Elite Circle breakfast ensure that the network's highest achievers remain aligned, motivated, and ready to meet the demands of a dynamic market. The session reflects Filipinohomes' commitment to building a culture of excellence built on continuous learning, mentorship, and meaningful recognition